We’re the people behind 73inc. Real people. And honestly, our goal is pretty simple. We want to take a little pressure off when your tech starts acting up. Because when a device fails, it never happens at a good time. It’s annoying. It’s stressful. Sometimes it’s downright overwhelming. We get that, probably because we’ve been there too.
Our team has spent years working hands-on with Apple devices, but we don’t treat problems like checklists. There’s always a person behind the screen, waiting, worried, hoping it’s not as bad as it feels. So we slow things down. We explain what’s happening in plain language. We talk through your options, no rushing, no pushing, just honest advice so you can decide what makes sense for you.
Through our content, we share what we see every day. Practical tips, small insights, real fixes. Nothing flashy. Just helpful guidance to help you feel a bit more confident and supported with your tech.
What a device assessment actually involves, what the diagnostic assessment fee covers, when it’s credited against a repair, and why it applies whether or not you proceed.
The rice trick for a wet phone is a myth — and it can make things worse. Here’s what actually happens when a phone gets wet, and the right steps to save it.
Bought a MacBook or iPhone locked to a previous owner? Learn who can legitimately remove Activation Lock, what Apple requires, and how to avoid buying a locked device.
Time Machine is Apple’s built-in backup system and it is the single best thing you can do to protect your Mac data. This guide walks
You set your coffee cup a little too close to your MacBook. A split second later, liquid is spreading across your keyboard and your stomach
Most people upgrading their MacBook in New Zealand make the same mistake: they either leave their old machine in a drawer or they hand it
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